A snapshot of acquisition systems we've designed and operated. Figures are illustrative composites of actual partner engagements.
€2.7M+
Tracked revenue generated
27×
Best ROAS delivered
1,500+
Qualified leads shipped
12+
Industries served
Featured caseProfessional training — SAP S/4 HANA
27× ROAS for an SAP S/4 HANA training program
LinkedIn lead-gen as the primary channel for IT decision-makers, with Meta supporting reach and traffic. Tight targeting on mid-level managers and IT pros, geo-focused on regions with strong SAP demand.
Featured case
209
LinkedIn leads at €7.69 / lead
427
Meta leads at €2.58 / lead
2.27M+
Impressions across traffic campaigns
€2,710
Total ad spend
46
Students enrolled (€1,600 / seat)
€73,600
Revenue generated
Goal
Generate qualified leads for a new SAP S/4 HANA training module while optimizing ad spend and increasing program awareness.
Strategy
LinkedIn lead-gen as the primary channel — native forms to remove friction for IT decision-makers.
Meta (Facebook & Instagram) for traffic and reach, complementing LinkedIn with a lower CPL channel.
Targeting: mid-level managers & IT professionals in SAP-using sectors, geo-focused on high-demand regions.
Featured caseNon-profit — Muslim donation campaign (France)
From ROAS 2.6 to ~9 on a donation campaign
Rebuilt a Ramadan donation engine for a French Muslim organization — moving from Google Ads in 2021 (ROAS 2.6) to a fully optimized Meta Ads system in 2024 with custom audiences, A/B-tested creatives and aggressive budget reallocation.
Results — Meta Ads 2024
€29.2K
Total ad spend
626
Website donations
€5.88
Avg. cost per donation
€172K
Total conversion value
~9.0
ROAS (vs. 2.6 in 2021)
$250/d
Organic revenue post-campaign
Goal
Maximize online donations during peak charitable periods (Ramadan) across French-speaking countries — France, Belgium, Switzerland and Canada.
Strategy
Advanced segmentation with custom & lookalike audiences based on prior donor behavior.
A/B-tested creative system to refine formats and messaging for sustained performance.
Aggressive budget reallocation toward top-performing ads and bidding strategies.
Content + community strategy generating organic traffic — averaging $250/day even after ads stopped.
Featured caseConsulting group — Health-tech (5 brands)
Rebuilt the digital engine for a 5-brand consulting group
Took over as Head of Marketing for Vivace Consulting (Pratisoft, Distamed, FireThunder, MediSmart, Distamed Santé). Audited the existing setup, restructured ad accounts, hired a dedicated digital team, and shipped the first performance wave on Pratisoft.
Results — June 2025 (Pratisoft, month 1)
226
B2B leads via Meta
$2.81
Avg. CPL (excellent for B2B)
506K
Meta impressions · 200K reach
6,654
Meta clicks · CPM $1.25
$738
Total ad spend (Meta + Google)
5
Brands now on a unified system
Goal
Replace a fragmented setup with a unified digital system across 5 brands — clear KPIs, dedicated team, properly segmented ad accounts, and a repeatable lead-gen engine.
Strategy
Full digital audit — surfaced one shared ad account across all brands, missing KPIs, no feedback loop from sales.
Split ad accounts per brand, fixed Meta + Google tracking foundations, set up GA4 + reporting cadence.
Hired a Growth Manager (SMS, email, SEO, media buyer), full-stack dev, web designer and videographer.
Launched Pratisoft funnels: Meta lead-gen for B2B + Google Search for high-intent traffic, with GA4 conversion tracking.
Month 1 of a multi-phase rebuild — fixed the structural debt, then opened the door to scale across all 5 brands.
Industries we operate in
From regulated B2B to consumer non-profits — we've built acquisition systems for teams that need to defend every euro spent.
