One source of truth, wired to revenue.
Server-side tracking, a warehoused data layer, and executive dashboards that show CPL, ROAS, pipeline velocity and LTV — without platform dashboards lying to you.
The measurement stack we install
Collection
Server-side tag manager, Conversion APIs, dedup and identity stitching.
Warehouse
BigQuery or Postgres with modeled tables for ads, sessions, leads and revenue.
Modeling
dbt-style transformations. Star schema. Tested at every load.
Activation
Dashboards, alerts and audiences pushed back into ads platforms and CRM.
What we build
Server-side tracking
GA4 + Conversion APIs (Meta, Google, TikTok, LinkedIn) wired through your own server.
Data warehouse
BigQuery / Postgres with modeled tables for ads, sessions, leads, deals and revenue.
Executive dashboards
Looker, Metabase or custom: CPL, ROAS, pipeline velocity, LTV, channel mix.
Attribution modeling
Multi-touch attribution and incrementality tests instead of last-click theatrics.
Cohort & retention
Cohort, churn and LTV analysis to inform acquisition and lifecycle decisions.
Alerting & QA
Anomaly detection, schema tests and on-call alerts so the data is correct.
How we deploy
Audit & event spec
We map every revenue-relevant event and freeze a schema your team agrees on.
Server-side instrumentation
Tracking server, Conversion APIs, dedup, identity stitching, consent and PII handling.
Warehouse modeling
ELT pipelines from ads, CRM and product into a clean star schema. Tests on every load.
Dashboards & enablement
Executive, marketing and ops dashboards. Training so your team can self-serve.
Outcomes you can expect
- 10–30% recovered conversions vs. browser-only tracking
- Single dashboard leadership, marketing and finance trust
- Faster decisions on budget allocation per channel
- Lower CAC through better attribution
- Compliance with consent and privacy regulations
What you receive
- Tracking plan and event spec
- Server-side tracking infra in your cloud
- Modeled data warehouse with documentation
- Live dashboards (executive + ops)
- Quarterly review and tuning cycle
Common questions
What tools do you use?
Server-side: Stape or self-hosted GTM SS. Warehouse: BigQuery or Postgres. BI: Looker, Metabase or custom React dashboards depending on stakeholder needs.
How does this differ from GA4?
GA4 is one of many sources. We unify ads, GA4, CRM and product events in your warehouse so you see the full revenue picture, not just sessions.
What about consent and privacy?
Built in from day one — Consent Mode v2, IP anonymization, server-side hashing of PII, EU/US data residency where required.
Can you use our existing BI tool?
Yes. We model on top of your warehouse and deliver dashboards in whatever your team already uses.
Tired of dashboards that disagree?
Send us your current setup. We'll come back with a measurement plan and a single source of truth.