Vertical-specific playbooks
Industries

Built around how your market actually buys.

Every vertical has its own acquisition logic. We adapt the system to it — not the other way around.

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Verticals served
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Campaigns shipped
0%
Avg. CPL reduction %
0.0
Revenue influenced (M$)

Insurance

Main problem

High CPL, regulatory creative limits and low-quality comparison-shoppers.

360genius solution

Intent-based targeting, compliant creative frameworks and pre-qualifying landing flows that hand sales only the leads worth quoting.

Example campaigns
  • Auto & home quote funnels
  • Life insurance lead gen
  • Broker appointment booking
KPIs we move
CPL · Quote-to-bind · LTV

Healthcare & Clinics

Main problem

Empty appointment slots, no-shows and reliance on word-of-mouth.

360genius solution

Local-targeted ads, treatment-specific landing pages and automated booking + reminder workflows that fill the calendar.

Example campaigns
  • Aesthetic & dental campaigns
  • First-consultation booking funnels
  • Patient reactivation flows
KPIs we move
Cost / booking · Show rate · Reactivations

Energy & Renovation

Main problem

Long sales cycles, expensive leads and tough seasonal swings.

360genius solution

Eligibility-based qualification, geo-targeted creative and CRM workflows tuned for multi-touch closing.

Example campaigns
  • Solar & heat-pump lead gen
  • Home insulation quotes
  • Renovation appointment booking
KPIs we move
Cost / quote · Eligibility rate · Close rate

Local Services

Main problem

Inconsistent lead flow and over-dependence on referrals.

360genius solution

Hyper-local paid acquisition, click-to-call funnels and automated follow-up to convert demand into booked jobs.

Example campaigns
  • Home services lead gen
  • Trades appointment booking
  • Multi-location franchise campaigns
KPIs we move
Cost / call · Booked jobs · Service area lift

B2B Services

Main problem

Hard-to-reach decision makers and low MQL-to-SQL conversion.

360genius solution

Account-aware targeting, value-led offers and a qualification layer aligned to ICP — feeding sales calls, not noise.

Example campaigns
  • Demo & sales call booking
  • Whitepaper-to-meeting funnels
  • ABM-style retargeting
KPIs we move
Cost / SQL · Pipeline $ · Sales-cycle time

Ecommerce

Main problem

Rising CAC, attribution chaos and stagnating ROAS.

360genius solution

Creative testing systems, server-side tracking, full-funnel structure and retention loops that compound LTV.

Example campaigns
  • DTC scaling campaigns
  • Catalog & advantage+ setups
  • Email/SMS revenue automation
KPIs we move
ROAS · CAC · Repeat-purchase rate
How we adapt

Same operating system. Different inputs.

We keep the engine — diagnose, design, deploy, compound — and rewire it around each vertical's buying behavior.

Buyer mapping

We model intent triggers, objections and decision windows specific to your vertical.

01
Compliance-aware creative

Ad frameworks built around the regulatory and platform limits of your category.

02
Qualification layer

Lead-scoring rules tuned to your sales motion — not generic form-fills.

03
Revenue attribution

Server-side tracking and CRM hooks so you see what actually drives bookings or sales.

04
Proof

Numbers we've moved across verticals

−42%
CPL on insurance funnels
+3.1×
Booked consults / month — clinics
+58%
Eligible quotes — energy
2.4×
ROAS lift on DTC accounts
FAQ

Common questions about vertical fit

Don't see your vertical?

If your business runs on qualified pipeline, we can probably help. Let's find out.

Talk to us